We design beautiful applications for web, mobile & print platforms.
We fill the crucial void between Product Strategy and Front-End
Development. Our belief always has been that the best visual
communication is simple, direct, intelligent and sincere.
Email / peter@LATERALCONCEPT.COM
Mobile / +91.730.3335024
Brand Identity Design
Corporate Communications Design
Online Presence Management
Brochures and Print Collateral Design
Trade Show Design
Retail Design
Publishing and Book Design
Print production
Brand & Communications Design
User Experience Design
Graphic User Interface design
Front End Development
Content Management Systems (CMS)
Ecommerce Websites
Open Source Development
Custom Application Development
Site maintenance and management
Web Site Design and Development
Rich Internet Applications
Interactive Design and Creative
Direction
Enterprise Learning
Multimedia Development and
Production
Digital Signage Content Creation
Video and Motion graphics
Touch Screen Kiosk Design
Interactive Design and Rich Media
/ services /
/ about us /
Identity is a brand announcement. It is a visual representation of what an organisation stands for and is
reproduced in a whole variety of applications from fleet to landing pages. We design identities that express the
strategic intent of an organisation and represent it visually. A powerful, meaningful identity enhances a brand in
the minds of all.
Brands have many stakeholders. They also have a host of communications channels available to them. Strong
brands express themselves coherently and consistently in all channels from traditional print to brand
environments. We design brand communications that engage people which, in turn builds a stronger brand.
Brochure Design
CD/DVD Presentation
Magazine Design
PDF Designs
Poster Design
lc offers a full-circle approach in website design & web development solution. Our strategic website
designing cycle covers strategy planning, business intelligence, innovative application development,
product / service promotion & solution maintenance.
At lc, our website designing team understand the uniqueness of each client’s requirements. And so we
follow a ‘lateral’ approach and strategy for each design project
We understand the industry and we know how to use our tools, but most importantly, we don’t see
things from a single point of view. We’re lateralconcept and we’ll make sure you are steps ahead.
With HTML5 changing the landscape and Flash increasingly finding it difficult to justify its existence,
we at lc understand the requirements and take necessary steps to provide solutions that perform
independent of technology platforms.
Flash Design and other multimedia Solutions is a unique communications platform consisting of
software and services in a combination of video, audio, sophisticated graphics and text into a
synchronized, interactive, navigable format delivered through online or offline channels, including the
World Wide Web, intranets, extranets, and CD-ROMs. The possibilities for effective communication
are vastly enhanced by the use of rich media.
At lc, we see design as essentially how a product behaves and not how it looks. We measure
performance and define form from function and not the other way.
for us, communications design is all about visually capturing the essence of the subject and
communicating this in a distinctive and unique way – whether corporate identity, the core of a brand,
or the meaning and purpose of an institution.
applying an analytical approach and with an accurate eye for customer wishes and market demands,
we strive to create an authentic visual image that can be used consistently across different media. our
services range from branding to corporate design, editorial and web design, web application
development, bespoke software development to 3d model design.
it is our aim to translate clients’ core messages into a visual language that is both easily understood
and easily remembered; in order to communicate a brand philosophy clearly and succinctly, a
coherent look is required. together with our clients, we analyse the status quo and discuss potential
design solutions. the result is a tailored communication concept that positively and lastingly influences
public perception.
as experienced designers and creative advisers, we can spot and tweak any aspect of communication
in order to ensure that the brand idea is optimally conveyed. we analyse which means of
communication are essential for the client concerned; whether they guarantee that the relevant target
groups are addressed effectively and succinctly. we have capacity to deal with all communication and
design demands across the media spectrum – from developing a comprehensive communication
strategy to implementing sub-projects.
our versatility is based on many years of experience, an efficient specialist team of staff, and a
network of interdisciplinary partners. we work swiftly, flexibly and productively to create a fully
customized and coherent communication concept at all levels.
Brand Identity Design
Corporate Communications Design
Online Presence Management
Brochures and Print Collateral Design
Trade Show Design
Retail Design
Publishing and Book Design
Print production
User Experience Design
Graphic User Interface design
Front End Development
Content Management Systems (CMS)
Ecommerce Websites
Open Source Development
Custom Application Development
Site maintenance and management
Rich Internet Applications
Interactive Design and Creative Direction
Enterprise Learning
Multimedia Development and Production
Digital Signage Content Creation
Video and Motion graphics
Touch Screen Kiosk Design